LEA PLATO
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About Me

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Like most designers I was born with the love of creating and solving problems. My first real design challenge came when I was in the third grade. We were given the assignment to draw something that would make our lives easier. Thrilled by this I immediately went to work…at the time I had difficulties in reading due being dyslexic, so I wanted to create a product that would make it easier for me to read and understand words. I created a pen with a built-in scanner, which would read aloud as you dragged it over words. It also had a dictionary function to give you the definition of words. Very proud of my grand invention and ready to be called inventor of the year, I turned in my master piece. A week later I was devastated when I received my assignment back and found I received a C-. My teacher wrote on the assignment, “this is improbable and would be cheating.” I was crushed, this was my first experience as a designer with the joy of creating something, and agony of it being trampled on. It was not until later that I discovered that Dyslexia was not an impairment that held me back, but a tool that helped me to view the world from a different perspective from most people. Giving me the abilities I need to be a better designer.
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Luckily this experience did not get me down forever. I continued to create all throughout my childhood eventually discovering painting and engineering. I loved the ability to invent, create, and make something beautiful. This ultimately lead me to a choice, art or engineering? “But couldn’t I have both?” I took a summer painting class at the Milwaukee Institute of Art and Design, and it was there I discovered Industrial Design. It was like a flashing light saying, “This Way to Your Future.” Industrial Design has given me the opportunity to focus on the beauty and balance of a product, while equally focusing on the needs of the user.

Why I Love What I Do

I have had the unique opportunity to grow The Master Lock Company’s design team from the ground up. I was not the first Industrial Designer the company had, however I am the one who nourished the design department and made it what it is today. Design in now a driving force in our new product development and core part of the company’s process. ​

One of the reasons I have stayed with my previous company for so long is the diversity of products I have had the opportunity to work on. I have been able to stretch my abilities, learn, and develop over 20 different products that are on the market today.

I am passionate about Industrial Design and what it can deliver to people’s everyday lives. At the core of Industrial Design is solving a problem or need that exists in the world. I cannot think of anything more wonderful than having the ability to approach a physical need or issue and having the skills to create solutions around that need. Industrial design offers limitless opportunities to grow and explore, learn new things, and have fresh experiences.

What Makes Me Different?

I deeply believe that at the core of Industrial Design is empathy. I put my focus on people, the user of the product or experience that I am designing for. Consumer research is a critical part of the design process. However, it is important to not only observe, but also discern their emotions and responses. This is a vital part of my process and I believe it is key to designing with meaning.

While users and empathy drive the needs of the product or experience, environment drives the form. Designing for meaning goes deeper than creating a product on a white piece of paper, you must take into context where it will live and how it will affect its surroundings. Going deep into contextual elements of how this product will change the place it is living in.

I design products as a “whole”, thinking through how a product will be made while still pushing the boundaries of what the product can be. I am comfortable in the fuzzy front end of the development process and taking the product through to production. Putting focus on the beauty of the product, while balancing the needs of manufacturability. 

I communicate well with multi-disciplinary groups, and explain the value of design within those groups. I put product designs into the context of business. I am fascinated with the various ways that people communicate and absorb information. I have spent a great deal of time studying the different ways people learn, and I strive to incorporate this into my presentations to keep everyone excited about the prospects of the project.

Within my tenure at The Master Lock Company, I integrated Industrial Design into the company. I have had the opportunity to directly affect the way our business is run from a new product development perspective. I developed a design process specific to the needs of Industrial Design that can blend and fit into a greater multi-disciplinary new product development phase gate process. This in turn changed the company’s entire new product development process to become more design centric.

Professional Experience:

Industrial Design Lead
2018 - Present
Milwaukee Tool

Lead Industrial Designer

2016 – 2018
The Master Lock Company
 
Industrial Designer
2008 – 2016
The Master Lock Company
 
Industrial Design Intern
2007 – 2008
Rexam

Qualifications: 

Northwestern University
Master of Science in Product Design and Development Management
2013 – 2015
 
Milwaukee Institute of Art and Design
Bachelor of Fine Arts in Industrial Design
2004 – 2008

Skills:

Process: Design team management, strategic foresight, brand strategy, product strategy, design and market research, brainstorming, concept ideation, prototyping, user experience design, human factors and ergonomics, trend forecasting, color, finish, and material selection

​Applications: SolidWorks – including Photo 360, Adobe CC – Photoshop, Illustrator, InDesign, Adobe XD, Alias Sketchbook Pro, Keyshot, Word, PowerPoint, Excel, Outlook, Publisher, Project, Agile

Accomplishments:

Chapter Chair of Wisconsin and Minnesota for IDSA - Industrial Designers Society of America - 2017-2019

Lead a collaboration with the Industrial Design Students at the Milwaukee Institute of Art and Design - 2009 - 2018

Rootine Product Presentation and Exhibition – Northwestern University - ​2015

Industrial Design at Master Lock Exhibition – Brook Stevens Gallery - 2014

RefindKind Competition – Second Place - 2011

International Design Excellence Award (IDEA) – Speed Dial – Silver - 2010

Chicago Innovation Award – Speed Dial –First Place - 2010

 Edison Award – Speed Dial – First Place - 2010
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 International Design Excellence Award (IDEA) – Precision Dial – Honorable Mention - ​2010
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  • Home
  • About ME
  • My Work
    • Industrial Design Journey
    • Bluetooth Lock Box
    • Rootine
    • Safe Space Portable Safe
    • Speed Dial
    • New Headquarters Interior Design
    • Home Additon
    • Other Projects
  • Contact